Titlebook: Online journalism; Copywriting and conc Gabriele Hooffacker Textbook 20221st edition The Editor(s) (if applicable) and The Author(s), under

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Education and Training,how to start? And what to choose: the 2-day course “Shooting with the smartphone” or the master’s degree course? Those who are just graduating from school tend to look for . while those who are already in a (media) profession want to . their education. This chapter provides tips.

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Gabriele HooffackerTips and practical instructions for the Internet and intranet.Forms and formats of the medium.With clear, up-to-date examples

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The Profession: Activities and Fields of Work,What do online journalists do? To be able to conceptualise, write and edit a contribution for the internet or intranet, and to prepare and present the content audiovisually, requires knowledge of the journalistic craft – often not only of one medium. This chapter describes the activities and the necessary skills.

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The Online Users,The chapter describes user research methods and explains the basics of search engine optimization (SEO).

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Hypertext and Storyboard,This chapter provides practical guidance on designing for online use: How do I write hypertext? How do I ensure user-friendly navigation, how do I write a storyboard for the site?

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Presentation Forms and Multimodal Formats,What are the typical online forms and formats? The chapter distinguishes between information-oriented, narrative, opinion-oriented and service-oriented.

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