Titlebook: Online Video Revolution; How to Reinvent and John Cecil Book 2012 Palgrave Macmillan, a division of Nature America Inc. 2012 Distribution.

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Introduction,rs the Internet has exploded with dramatic changes, especially in the area of video, including how it is used and where it appears. More online video is being viewed by Internet consumers to get information about products and make buying decisions.

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Lights, Camera, Action! Text Goes to Video-Based Content,s in its infancy, the Internet was still in the early stages of growth, and the ad environment was constantly changing. What we knew about the Internet, online marketing, and reaching customers was limited only by what our imaginations could dream up. We worked long and we worked hard. It was an exh

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枯萎將要

Creating Video: Top Considerations for Production Success, three stages to video creation: pre-production, production, and post-production. It is not important for you to be an expert in production, of course, but just like you need to understand what an effective headline is, it is important to understand the production process for any online video becaus

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Return on Investment (ROI),nt when you have more time. You should make money on your videos, and this chapter will highlight ways to do that successfully. You should also be able to easily cover the cost of your video production and the delivery of your content. When production is done right, you will have properly executed t

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,Video SEO—The Science of Getting Seen,deo in relation to production and delivery. But just how can you make sure an audience sees your video? This is where the science of search plays a part in your video strategy in the form of video search engine optimization (SEO). Video SEO is one of the greatest opportunities available to businesse

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Taking Your Video to the Bank,nd attentive, whether they are informational or educational messages. Your video, when created and delivered as recommended, has the power to engage your viewers and prompt a response. The content you create for your website will also increase the time your customers stay on your Web page, and what

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