Titlebook: Online Impulse Buying and Cognitive Dissonance; Examining the Effect Giovanni Mattia,Alessio Di Leo,Ludovica Principato Book 2021 The Edito

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Measuring the Constructs of Impulse Buying, Cognitive Dissonance, and Affect State,ce, and affect state. In particular, the impulse buying tendency scale, the Sweeney scale, and the PANAS scale will be used. The functioning of each scale is described, alongside their experimental validation.

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Drivers for On-line Impulse Purchases of Highly Symbolic Products,rs emotions and trust is analyzed, together with the role of social media, which acting as a peer-to-peer relationships shortens and speeds up the decision process. The result envisages that on-line shopping somehow encourages to impulsivity, especially as far as highly symbolic products are concern

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The Study,1) to verify whether an impulse buying of a smartphone via an e-commerce marketplace affects the onset of cognitive dissonance and (2) to verify whether the positive affective state accompanying the impulse buying under the first hypothesis moderates the onset of cognitive dissonance. Results, concl

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e are not “biographies” in the traditional sense; they do not trace an individual’s growth and development. Instead, they follow an idea as it is conceived and dev- oped, through the contributions of many. These are epic stories of discovery, of risk-takers, of individuals advancing medical science,

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Giovanni Mattia,Alessio Di Leo,Ludovica Principatoe are not “biographies” in the traditional sense; they do not trace an individual’s growth and development. Instead, they follow an idea as it is conceived and dev- oped, through the contributions of many. These are epic stories of discovery, of risk-takers, of individuals advancing medical science,