Titlebook: Online Growth Options for Retailers; Three Essays on Dome Matthias Schu Book 2017 Springer Fachmedien Wiesbaden GmbH 2017 Internationalizat

饒舌的人

Glossy

Introduction,, or because online retailing is seen as essential for the long‐term survival of the retailer (Ferguson et al. 2005). Indeed, the emergence of online shops has dramatically changed the retail industry over the last decade (Gartner Industry Research 2012; Verhoef et al. 2015).

羅盤

使迷惑

自戀

Negligible

,Internationalization Speed of Online Retailers – A Resource‐based Perspective on the Influence Facthown in the literature for store‐based retailers, but it is even more relevant for online retailers that appear to internationalize more rapidly and different from brick‐and‐mortar retailers. There is widespread agreement that the internet is providing firms with new ways to conduct business (Loane et al. 2004).

拾落穗

Overall Conclusions,ution process of retailers in the last two decades. Moreover, the majority of studies in the sector of IB literature have been conducted in the context of manufacturing firms and cannot be transferred without reservation from the manufacturing to the retail sector (Elsner 2014).

Crater

Book 2017cess of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective. .?.

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6樓

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