Titlebook: Online Channel Integration; Value Creation and C Jochen Binder Book 2014 Springer Fachmedien Wiesbaden 2014 Channel integration.Marketing.S

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書目名稱Online Channel Integration影響因子(影響力)




書目名稱Online Channel Integration影響因子(影響力)學(xué)科排名




書目名稱Online Channel Integration網(wǎng)絡(luò)公開度




書目名稱Online Channel Integration網(wǎng)絡(luò)公開度學(xué)科排名




書目名稱Online Channel Integration被引頻次




書目名稱Online Channel Integration被引頻次學(xué)科排名




書目名稱Online Channel Integration年度引用




書目名稱Online Channel Integration年度引用學(xué)科排名




書目名稱Online Channel Integration讀者反饋




書目名稱Online Channel Integration讀者反饋學(xué)科排名

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D Study 2: Online Integration, Channel Loyalty, and Channel Choice,stores. Since both experiments measure purchase intentions and loyalty effects between the online and offline channel, the participants of the study were not a priori assigned to a purchase scenario in one of the two channels.

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Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm‘s online and offline stores.978-3-658-04572-2978-3-658-04573-9

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A Research Background,icular instance (Hutchinson and Eisenstein 2008). The Internet has revolutionized retailing with the emergence of new selling formats (e.g., digital music and movies at the Apple iTunes Store). Selling products and services online has created new possibilities for customers and businesses alike.

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