Titlebook: Older Tourist Behavior and Marketing Tools; Vania Vigolo Book 2017 Springer International Publishing AG 2017 tourism marketing.older touri

佛刊

Offstage

exhibit

Understanding Marketing Approaches to Older Tourists: A Selection of Case Studiesions in Southern Europe. For each case study, a brief company profile is provided, followed by the description of the salient strategic choices and operative practices. Finally, the chapter offers some considerations about the challenges for the tourism industry in the next decades.

Adherent

Control-Group

蔑視

優(yōu)雅

Segmentation Approaches to Older Touriststhods consist of the analyses of empirical data to derive a grouping. Proceeding from this classification, this chapter first presents a review of the main segmentation approaches that can be used to cluster older tourists and then provides directions for future research in segmentation studies.

Handedness

Ophthalmoscope

Hospitality and Older Tourists: A Focus on Accommodation Choicesation for older tourists, the second part of the chapter addresses the importance of hotel attributes for improving customer satisfaction and obtaining customer delight. Finally, the potentialities of peer-to-peer accommodation offered by online platforms such as Airbnb are discussed.

跳脫衣舞的人

978-3-319-83809-0Springer International Publishing AG 2017