Titlebook: Objects of Desire; Consumer Behaviour i Charles Dennis Book 2005 Palgrave Macmillan, a division of Macmillan Publishers Limited 2005 behavi

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Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumers This chapter explores Research Questions (i) to (iii) inclusive (see Chapter 2 above):

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Research Questions, Methodology and Questionnaire Design for Part IIutlined in Chapter 1 above, specific research questions can be posed:.This chapter concerns the methodology adopted in attempting to answer these questions, relating to Part II of this book, i.e. Chapters 3 to 7 inclusive below.

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Conclusions and Implicationsa limitation when studying segments of the samples. Although the results reported have mostly been statistically significant, all samples have been selected on a convenience basis and results cannot therefore be generalised.

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