Titlebook: Nudging in Management Accounting; Assessment of the Re Susanne Rauscher,Annika Zielke Book 2019 Springer Fachmedien Wiesbaden GmbH, part of

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Book 2019thin the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavi

小說(shuō)

Introduction,ral economics, intending to rationalise human decision making. As one of the founding fathers of nudging, Richard H. Thaler supplements the research on behavioural causes for irrational decision making done by Tversky/Kahneman (1974).

obligation

Part I: Literature Overview,ns do not act according to the economic theory of the Homo Economicus as they are exposed to psychological and cognitive biases and heuristics which prevent them from taking fully rational decisions (more information will follow in paragraph 2.1.2).

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Book 2019olitical context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work..

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