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Titlebook: Nostalgia Marketing; Rekindling the Past Marco Pichierri Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive licens

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發(fā)表于 2025-3-21 19:26:25 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Nostalgia Marketing
副標題Rekindling the Past
編輯Marco Pichierri
視頻videohttp://file.papertrans.cn/669/668199/668199.mp4
概述Advances scholarly knowledge on the effects of nostalgia in consumption.Provides insights for practitioners interested in using nostalgia-based stimuli in their marketing strategies.Offers a detailed
圖書封面Titlebook: Nostalgia Marketing; Rekindling the Past  Marco Pichierri Book 2023 The Editor(s) (if applicable) and The Author(s), under exclusive licens
描述.The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications..
出版日期Book 2023
關(guān)鍵詞Consumer behaviour; advertising; consumer psychology; responsible consumption; SDG 12
版次1
doihttps://doi.org/10.1007/978-3-031-20914-7
isbn_softcover978-3-031-20913-0
isbn_ebook978-3-031-20914-7
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
The information of publication is updating

書目名稱Nostalgia Marketing影響因子(影響力)




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書目名稱Nostalgia Marketing網(wǎng)絡(luò)公開度學科排名




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書目名稱Nostalgia Marketing被引頻次學科排名




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書目名稱Nostalgia Marketing讀者反饋學科排名




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Marco Pichierriand .(L,T) ~ 10. at the QCD scale for . ~ 1 Mpc. The resulting spectrum is insensitive to the magnetic diffusion length and equipartition between electric and magnetic fields does not hold. We conjecture that a similar mechanism could be operative after the QCD chiral phase transition.
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f 13.7 ± 0.2 Gyr. Current projects include the search for additional SNe?Ia at . > 1 to confirm the early deceleration, and the measurement of a few hundred SNe?Ia at . = 0.2–0.8 to more accurately determine the equation of state of the dark energy, . = ./(...), whose value is now constrained by SNe?Ia to be in the range . at 95% confidence.
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he cosmic chemical evolution were criti- cally discussed with regard to theory and numerical simulations. In this context, the VLT first generation instrument capabilities were presented comprehensively and their use as cosmological tools discussed . The concluding remarks of the workshop focussed o
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