Titlebook: New Trends in Earth-Science Outreach and Engagement; The Nature of Commun Jeanette L. Drake,Yekaterina Y. Kontar,Gwynne S. R Book 2014 Spri

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Reaching Out Beyond the Usual Suspects and Traditional Media: Re-branding Climate Change as a Probleisseminate accessible science-based climate information using novel messages, unexpected messengers, and a suite of media that side-stepped politics in part by focusing on feasible clean energy solutions. This chapter provides both quantitative and qualitative data on the outcome of this innovative approach.

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Stakeholder-Driven Research for Climate Adaptation in New York Cityg process and adequate investment to prepare the region for climate hazards, the partnerships described illustrate how New York City is leveraging its intellectual resources to make better use of current infrastructure and regulatory frameworks, providing a potential model for other jurisdictions.