| 書目名稱 | New Technologies in Luxury Consumption |
| 副標題 | Evidences from Resea |
| 編輯 | Andrea Sestino,Cesare Amatulli |
| 視頻video | http://file.papertrans.cn/666/665820/665820.mp4 |
| 概述 | A deep dive into new technologies useful for marketers, managers, professionals, practitioners, and researchers.Offers an applied and omni-comprehensive overview of new technological integrations in l |
| 圖書封面 |  |
| 描述 | .This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning.. |
| 出版日期 | Book 2023Latest edition |
| 關鍵詞 | blockchain; luxury food; luxury tourism; luxury real estate; internet of things; artificial intelligence; |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-26082-7 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
|Archiver|手機版|小黑屋|
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