Titlebook: New Perspectives in Media Translation; Transcreation in the Loukia Kostopoulou,Parthena Charalampidou Book 2024 The Editor(s) (if applicabl

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Transmedial Strategies of Retextualisations of Multimodal Humorous Discourse. Turning Image-Macro Memultimodal strategies of adaptation that are expected to prompt equivalent effects on the envisaged viewers of reels, as well as to extend the original gist, as is typical of transmedial storytelling. This article will also enquire into the persistence of the culture-bound features of disparaging hu

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From Briefing to Voiceover Direction: The Transcreation Workflow in a Practitioner’s Experiencege to another, but which are nonetheless part and parcel of transcreation as I see it. By examining a typical transcreation workflow with examples from my experience as a practitioner, I will show how transcreation truly is a future-proof occupation. With the range of skills they use and the variety

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Transcreation in Translation and the Age of Human-Centred AI: Focusing on “Human” Creative Touchand selective stages that occur during the translation process. In doing so, the chapter briefly explores ways in which LLMs and humans “generate” creative translation renderings and how they subsequently “select” them. This can help disentangle processes, content, or tasks that can be automated thr

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