Titlebook: New Online Retailing; Innovation and Trans Gerrit Heinemann,Christoph Schwarzl Book 2010 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH

只看該作者 · 發(fā)表于 2025-3-23 10:57:33

https://doi.org/10.1007/978-3-8349-6378-9Cross-Channel-Management; Distance Selling; Internet; Multi-Channel-Retailing; Retail; Retailing; eCommerc

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Best Practices in New Online Retailing,Online merchants should be evaluated by which online retail format they follow. Suc cessful examples of online commerce are highly varied, depending on whether pure online retail is used or whether multi channel retail, hybrid online retail or vertical online retail are the operative forms.

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Eight Success Factors in New Online Retailing,actors whose influence makes a decisive contribution to the success of an enterprise. (Patt 1988, p. 6 ff.). Our main focus here is why and how some online sellers succeed while others falter by failing to take advantage of existing potential.

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