Titlebook: New Horizons in Design Science: Broadening the Research Agenda; 10th International C Brian Donnellan,Markus Helfert,Robert Winter Conferenc

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Proposal for Requirements Driven Design Science Researchmework based on a four-part ontology that especially focuses problem analysis and design preparation. Moreover, a detailed state of the art is presented and our approach is discussed within a critical appraisal.

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NavigTweet: A Visual Tool for Influence-Based Twitter Browsingidentify influencers by browsing through a user’s friends’ network. Then, a power-law based modified force-directed method is applied to clearly display the graph in a multi-layered and multi-clustered way. To gather some insight into the user experience with the pilot release of NavigTweet, we have

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Martin Kretzer,Maximilian Kleinedler,Christian Theilemann,Alexander M?dche

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New Horizons in Design Science: Broadening the Research Agenda10th International C

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Real Time Bidding in Online Digital Advertisement digital advertising, in the process of RTB, the impressions of a mobile application or a website are mapped to a particular advertiser through a bidding process which triggers and held for a few milliseconds after an application is launched. To carry out the bidding process a special platform calle

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