Titlebook: Neuromarketing in Business; Identifying Implicit Benny B. Briesemeister,Werner Klaus Selmer Book 2022 The Editor(s) (if applicable) and The

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Welcome to the Real World: Neuromarketing for the Stationary Point of Sale to Quantify the Customerels such as the Zurich Model of Social Motivation also help to interpret the data and derive meaningful measures for optimizing the customer experience. The measurement approach presented here is valid and extremely practicable, as demonstrated by a customer project presented in a telecommunication store.

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Anticipated Regret in Decision-Making and Behaviour Change,gret can influence our reasoning. Our results show that anticipated regret represents a valuable tool to study human decision-making processes and ultimately to better understanding and predict behaviors and behavior changes in a variety of contexts.

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ping, selective logging detection, and land-use/land-cover mapping. Chapter 7 gives some concluding thoughts on spectral mixing, and considers future uses in environmental remote sensing. This book will be of i978-3-030-02017-0Series ISSN 2198-0721 Series E-ISSN 2198-073X

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Pedro R. Almeida,Pedro S. Moreira,Joseph D. Timson

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2192-8096 neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate..978-3-658-35187-8978-3-658-35185-4Series ISSN 2192-8096 Series E-ISSN 2192-810X

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