Titlebook: Neuro-Advertising; Brain-friendly adver Elke Schwarz Book 2022 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022 Emotion.Con

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Benefit Index: When Are Benefits Convincing?,s the case when a product is associated with a higher reward expectation than a loss pain, such as monetary expenditure. Thus, purchase decisions are benefit decisions. Advertising is more successful the better the benefits, needs, goals, motives or interests of the target group are met. In this cha

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Hormone Index: How Do Neurotransmitters Influence Decisions?,rand. The central questions addressed in this chapter are as follows: What do messenger substances do? What influence do they have on the decision-making process? What effect do they have on the storage of information and stimuli? Which messengers are triggered by what and which are sales-promoting

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SDMI in Particular: Applications and Examples,more attractive to customers, and increasing the purchase rate is another. Next, you’ll find an assessment of two of the most expensive commercials that aired on television at the Super Bowl in the United States in 2015. From a neuroscience perspective, were the two automakers’ multimillion dollar i

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Central Brain Functions and Their Significance for Advertising,ned in studies. Every brain is unique and individual, yet there are functions that are the same in every person. There are certain regions of the brain that, when activated by an advertisement, influence a purchase decision positively or negatively.

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SDMI in Particular: Applications and Examples,nvestments worth it? The third topic looks at online and mobile ads. They are on their way to dominating the advertising market. In order to convince the subconscious here, advertising messages have to work enormously fast. How fast this can be done and how it works, you can read here.

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