Titlebook: Network Embeddedness; Examining the Effect Milena Ratajczak-Mrozek Book 2017 The Editor(s) (if applicable) and The Author(s) 2017 internati

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The Essence of the Network Approach, net). The chapter presents the main characteristics of the flagship firm and intentionally created network. The chapter finishes with the informative comparison of both network approaches in terms of strategy development, relationship management, competition and performance of companies embedded in a network.

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,The Importance of Relationships and Embeddedness for Companies’ Internationalization and Performanchips with key customers and suppliers, and the most frequently reported positive and negative outcomes of relationships in general. The concluding results of multiple regression provide the evidence of the effect of the higher degree of embeddedness on companies’ performance.

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Conclusions,indirectly connected with foreign entities. The analysis indicates particular positive and negative outcomes of social and interorganizational network and territorial embeddedness as well as the positive impact of higher degree of embeddedness on business performance.

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Introduction,comes in the context of foreign activity and internationalization. The author questions the validity of the distinction between domestic and foreign activity of companies and demonstrates that in the B2B market, there are actually no exclusively domestic companies which are not directly or indirectly connected with foreign entities.