Titlebook: Negotiating Public Health in a Globalized World; Global Health Diplom David Fairman,Diana Chigas,Nick Drager Book 2012 The Author(s) 2012 D

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Meeting Implementation Challengesreducing their emissions—all the while hoping that other countries will continue to hold their industries to their commitments. Negotiators therefore should lay the groundwork for post-negotiation success during the negotiation process. It is crucial to anticipate possible implementation challenges

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Case I—Analyzing a Complex Multilateral Negotiation: The TRIPS Public Health Declarationoviding incentives to create new drugs. The Public Health Declaration reflected a consensus view that the TRIPS Agreement should be construed by governments in a way that supports the realization of their public health goals.

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Conclusion: Putting It All Together,hed by only those who work in public health nor through more traditional avenues of increasing access to primary health care or augmenting health budgets. To address the major health crises of today and to prevent or mitigate them in the future requires all of us to seek collective agreement and act

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Issue Framing: Making Your Concerns a Global Priorityblic health concern in a way that motivates action. Whether the issue is the threat posed by a new virus (e.g., HIV/AIDS, SARS, H5N1/avian flu, H1N1/swine flu), the impact of the WTO’s TRIPS agreement on the access to essential medicines, or the marketing of unhealthy foods to children, defining the

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Coalition-Building and Process Strategiesnsideration of health-related issues in trade, environment and other areas, and are best achieved by involving a broad range of both governmental and nongovernmental actors in the policy-making and negotiation processes (Blouin 2007). Any single country—even a relatively wealthy one—has limited abil

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Building Institutional Capacity for Effective Negotiationrs to successfully achieve their interests (and those of their constituents) is dependent on their own skills, the skills of their counterparts and the support of their institution to implement the agreements reached. While negotiators may have little control over the quality of their counterparts o