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Titlebook: Multisensory Design of Retail Environments; Vision, Sound, and S Marko Sarstedt,Monika Imschloss,Susanne Adler Book 20231st edition The Edi

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發(fā)表于 2025-3-21 19:13:11 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書(shū)目名稱Multisensory Design of Retail Environments
副標(biāo)題Vision, Sound, and S
編輯Marko Sarstedt,Monika Imschloss,Susanne Adler
視頻videohttp://file.papertrans.cn/642/641207/641207.mp4
概述Features latest research findings on sensory marketing with vision, sound and scent.Describes clearly the effects of sensory cues on consumer behavior.Includes videos as multimedia components within t
叢書(shū)名稱Science meets Practice
圖書(shū)封面Titlebook: Multisensory Design of Retail Environments; Vision, Sound, and S Marko Sarstedt,Monika Imschloss,Susanne Adler Book 20231st edition The Edi
描述Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments..But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice.?.Readers of this book have access to videos via a dedicated app: simply download the SN More Media appfree of charge, scan a link with the play button and immediately play the video on your smartphone or tablet..
出版日期Book 20231st edition
關(guān)鍵詞Automotive; Multisensory Design; Retail Environment; Telecommunication; Vision
版次1
doihttps://doi.org/10.1007/978-3-658-41242-5
isbn_ebook978-3-658-41242-5Series ISSN 2730-714X Series E-ISSN 2730-7158
issn_series 2730-714X
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wies
The information of publication is updating

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https://doi.org/10.1007/978-3-658-41242-5Automotive; Multisensory Design; Retail Environment; Telecommunication; Vision
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2730-714X ractice.?.Readers of this book have access to videos via a dedicated app: simply download the SN More Media appfree of charge, scan a link with the play button and immediately play the video on your smartphone or tablet..978-3-658-41242-5Series ISSN 2730-714X Series E-ISSN 2730-7158
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2730-714X r behavior.Includes videos as multimedia components within tOnline retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware
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Book 20231st editionto survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation o
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Book 19902nd editionerschienenen, exzellenten Werken dieser Art? Mehreres ist zu nennen: (1) die ausführliche Berücksichtigung des Warum und Woher, der historischen Gesichtspunkte also, die in unserem von der Ratio gepr?gten Zeitalter ohnehin immer zu kurz kommen; (2) die Anerkennung der Existenz des Computers. Der Aut
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