| 書目名稱 | Multinational Corporations and the Impact of Public Advocacy on Corporate Strategy |
| 副標(biāo)題 | Nestle and the Infan |
| 編輯 | S. Prakash Sethi |
| 視頻video | http://file.papertrans.cn/641/640790/640790.mp4 |
| 叢書名稱 | Issues in Business Ethics |
| 圖書封面 |  |
| 描述 | .Multinational Corporations and the Impact of PublicAdvocacy on. .Corporate Strategy: Nestlé and the InfantFormula Controversy. presents an in-depth analysis of the infantformula controversy and the resulting international boycott ofNestlé products launched by various social activist groups andchurch organizations. The actions of those groups culminated in thepassage of the first international marketing code under the auspicesof the World Health Organization. .Based on exhaustive and unique research, the book details theNestlé case and uses it to analyze a number of other majorissues bearing on contemporary business strategy and operations in thenational and international arena. Issues addressed include: .The rising phenomenon of social activism and itsaffect on public opinion and public policy; ..The changing role ofchurches and other religious groups and their impact on corporatestrategy and behavior; ..The emergence of UN affiliatedinternational bodies, as both arbiters and regulators of marketconduct of multinationalcorporations; ..The changing dynamicsbetween multinational corporations and host countries; ..Thefactors which determine a company‘s behavior and its ability to ada |
| 出版日期 | Book 1994 |
| 關(guān)鍵詞 | Institution; Nation; compliance; ethics; management; marketing; organization; public opinion |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-94-011-1394-6 |
| isbn_softcover | 978-94-010-4611-4 |
| isbn_ebook | 978-94-011-1394-6Series ISSN 0925-6733 Series E-ISSN 2215-1680 |
| issn_series | 0925-6733 |
| copyright | Springer Science+Business Media New York 1994 |
|Archiver|手機(jī)版|小黑屋|
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