| 書目名稱 | Moment of Truth | | 副標(biāo)題 | Redefining the CEO‘s | | 編輯 | Andreas Bauer,Bj?rn Bloching,Alan Mitchell | | 視頻video | http://file.papertrans.cn/639/638740/638740.mp4 | | 圖書封面 |  | | 描述 | The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding with the brand at the centre of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand engagement as part of a brand-centric organization. | | 出版日期 | Book 2006 | | 關(guān)鍵詞 | brand; branding; business; business strategy; management; marketing; organization; strategy | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230203884 | | isbn_ebook | 978-0-230-20388-4 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2006 |
The information of publication is updating
|
|
|Archiver|手機(jī)版|小黑屋|
派博傳思國(guó)際
( 京公網(wǎng)安備110108008328)
GMT+8, 2025-10-5 18:48
發(fā)表于 2025-3-21 17:55:40
