Titlebook: Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events; Yu-Min Joo,Yooil Bae,Eva Kassens-Noor Boo

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Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events978-1-137-53113-1Series ISSN 2633-5859 Series E-ISSN 2633-5867

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1988 Summer Olympics and the Rise of South Korea and Seoul, Olympics marked a turning point for Seoul, as well as for South Korea, introducing them to the world. With its astonishing success at both local and national levels, the 1988 Olympics set the tone for international mega-events to serve as a development tool in South Korea, leading to its popularity for many years to come.

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2633-5859 a-events and our perceived over-reliance on them.Looks at a This book provides a holistic analysis of South Korea’s strategic use of mega-events in its modern development. It examines the Summer Olympics (1988), the World Expo (1993), the FIFA World Cup (2002), and the Winter Olympics (2018) over th