Titlebook: Media and Digital Management; Eli M. Noam Textbook 2019 The Editor(s) (if applicable) and The Author(s) 2019 information environment.human

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Human Resource Management for Media and Information Firms numbers). This includes finance approaches to investment in human capital, internal labor mobility, the structuring of organizational hierarchies and compensation. The second part of the chapter deals with labor unions. It covers different segments of media and digital employees: the industrial wor

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Intellectual Asset Managementre discussed: trade secrets, contract-created rights, patents, trademarks and copyrights. We learn how to get a patent, the frontiers of patents and how to deal with patent infringements. For copyrights, issues covered are what can be copyrighted, international copyright protections and “fair use.”

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Managing Law and Regulationlegal function in media firms are discussed first, with the dimensions of compliance management and investment calculus for litigation. The next themes are the management of lobbying and of public relations, and how much to spend on them. The chapter then covers the regulatory process, both by indus

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Demand and Market Research for Media and Information Productson include surveys, focus groups, test marketing and demand experiments. Automatic audience metering has made great inroads, especially for websites. Measurement at the provider level includes retailer surveys, self-reporting, point-of-sale measurement and the tracking of downloads, Internet traffic

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Marketing of Media and Informationsided: it requires the promotion of media products to end users and the promotion of the media outlet to advertisers. The author discusses the role of marketing in product design. The analysis of positioning requires demand and audience studies, diffusion models, competitor analysis, and branding. S

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