Titlebook: Media Trust in a Digital World; Communication at Cro Thomas Osburg,Stephanie Heinecke Book 2019 Springer Nature Switzerland AG 2019 Trust i

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https://doi.org/10.1007/978-3-030-30774-5Trust in the media; Truth and trust in journalism; Media trust and branding; Media trust and politics; M

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Thomas Osburg,Stephanie HeineckePresents a critical and thorough analysis of the role of media trust in a digital world.Includes a broad range of case studies and a wealth of examples from practice.Proposes a new role of media that

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Shifts in Communication and Ego-Identity in the Digital Worldses, is outlined in the fourth section. Communication has received much attention over the last two decades with the increasing use of social media. Taken together, these findings highlight the change in communication processes influenced by social media.

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From Trusted Friend to Trusted Brand? Influencer Marketing Between Trust and Mistrust Content Creators especially on YouTube and asks for solution approaches regarding ethical standards of a whole new industry. It explains the specific relationship between influencers and their followers and shows some important factors in order to gain the most from this marketing approach: a transfer of credibility and trust.

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Cyberbullying Endangers Our Societyrbullying, cyberstalking, sexual harassment etc. Therefore a responsible handling of media is inevitable for children and young adults to protect them from possible danger and prevent them from becoming wrongdoer themselves.

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