Titlebook: Measuring User Engagement; Mounia Lalmas,Heather O’Brien,Elad Yom-Tov Book 2015 Springer Nature Switzerland AG 2015

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Approaches Based on Web Analytics,Measurements of user engagement using web analytics refer to the extraction of parameters thought to affect user engagement, from the digital traces left by users while interacting with a website, often referred to as website logs.

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Beyond Desktop, Single Site, and Single Task,This chapter looks at measuring user engagement in more complex scenarios, acknowledging the ubiquitous computing environment.

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Conclusions and Future Research Directions,This chapter summarizes the methods and measures presented in this book, discusses future research directions, and concludes with our main “take-away” messages.

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Approaches Based on Physiological Measurements,g., measuring heart function using an electrocardiograph [8]. Physiological measures of interest to us are those related to cognitive or affective states that can be captured by sensors, cameras, or software. These include measures gathered through:

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Measuring User Engagement978-3-031-02289-0Series ISSN 1947-945X Series E-ISSN 1947-9468

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