Titlebook: Mastering Desktop Publishing; Simon Mitchell Textbook 1999Latest edition Simon Mitchell 1999 communication.desktop publishing.digital medi

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Message,Due to new technology there are many messages to choose from. Any message that competes for attention with the huge amount already out there, needs to be well designed. Not only to reach and engage the right target but also to get a response. As the speed and complexity of modern culture increase, so does the need for focused message making.

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Making the design,Once the elements for a design have been chosen, it is time to experiment with layout. Most often the first idea for a layout is not the best, so it is worth looking at a range of solutions. The criteria for a design will change during the design process, as the designer responds to things not thought of at the beginning.

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Design examples,This chapter provides some design examples, chosen to cover the issues in this book.

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Dedication

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Magic of design,he mind. Knowing how the creative process works, and our own creative strengths as individuals, opens the door to making magic in design. The purpose of this chapter is to promote creativity in design and to provide a resource for generating ideas.

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