Titlebook: Mastering Corporate Communication; A Modern Guidebook f Anne Katrine Lund,Mette Refshauge Book 2024 The Editor(s) (if applicable) and The A

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https://doi.org/10.1007/978-3-031-50232-3Strategic communication; Organizational communication; Public relations; Data and analytics; Internal st

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Anne Katrine Lund,Mette RefshaugeProvides an overview of tools and theories for modern corporate communication.Curates inspirational stories from behind the scenes of a global company.Strengthens the mindset and skills of individuals

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Introduction,ers. No longer can an organisation be content with addressing one agenda or one group of stakeholders at a time. The requirement is to be visible and accessible all the time, to everyone, everywhere. This is no small challenge. It requires good trust-building communication on all platforms, internal

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Corporate Citizenship in a Changing World,hip’. As (co-)responsible citizens, organisations must act differently and communicate on an increasing number of agendas, making it crucial that the professional communicator helps to position the organisation wisely. CEO activism is an important communicative task in corporate citizenship.

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