Titlebook: Mastering Business Communication; L. A. Woolcott,W. R. Unwin Textbook 1983Latest edition Lysbeth A. Woolcott and Wendy R. Unwin 1983 Adver

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Spoken Communication,t is certainly very helpful in achieving effective communication. However, because so much of our talking is casual and spontaneous, we do not easily recognise that planning and preparation can be equally applicable to this area of communication.

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Non-Verbal Communication,g. Face to face, expression, gestures and posture also play an important part. We use demonstrations and models to supplement words, visual aids to clarify lectures, and maps, diagrams, charts and graphs (see Chapter 14) enhance both spoken and written communication.

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Correspondence,‘Appollonius to Zeno, greeting. You did right to send the chick-peas to Memphis. Farewell.’

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Advertising and Publicity,Many companies use professional advertising agencies, news agencies and public relations consultants for the majority of their advertising and publicity needs. Others have public relations and/or advertising departments within their organisations.

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Manuals, Instructions and Form Design,Three further examples of written communication are considered in this chapter: the preparation of handbooks and manuals, the provision of written instructions, and the design of forms.

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Meetings Documentation,The widely recognised conventions applying to meetings documents make them fairly standardised and straightforward. So the papers you prepare for a monthly production meeting will probably differ only in the degree of formality from those of a company board meeting. (For types of meeting see Chapter 7.2.)

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Listening and Reading,Listening has been cynically defined as ‘what you do while awaiting your turn to talk’. . is easy, but listening, like reading, is not a passive process through which the mind absorbs information as a sponge soaks up water. Listening and reading require positive effort.

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The Role of Audio-Visual Aids,Simply listening to someone speaking is not a very effective way of learning. We remember only about 20 per cent of what we hear. But we remember 30 per cent of what we . and 50 per cent of what we . and . (see Figure 10.1 on p. 154). Hence the value of using visual aids to enhance our lectures and presentations.