Titlebook: Mass Customization; Engineering and Mana Flavio S. Fogliatto,Giovani J. C. da Silveira Book 2011 Springer-Verlag London 2011 Customer-drive

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Service Customization Through Dramaturgyrvice marketing, we present a typology of four distinct and viable configurations for achieving different types of service customization. We explain how variations in the time pressure to customize a service, and the degree of customization required, combine to determine the characteristics of each

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Managing Technological Innovations Affecting Product Complexity, Modularity, and Supply Chain Structand through the effective management of product complexity. Hence, the study of the relationships between mass customization, modularity, technological innovations, and the supply chain still has elements that can be used to extend existing knowledge in the field. This chapter provides an insight of

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The Platform Formation Problem at a lower cost, in an environment where demands are uncertain and with shorter lead times to fulfill those demands. One approach towards meeting these demands is the use of mass customization, specifically the platform based design and production strategy. This chapter presents the platform design

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