Titlebook: Masculinities and Discourses of Men‘s Health; Gavin Brookes,Ma?gorzata Cha?upnik Book 2023 The Editor(s) (if applicable) and The Author(s)

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Laura Coffey-Glovertocols, and key tips on troubleshooting and avoiding known pitfalls..?.Authoritative and practical, .Microfluidic Diagnostics: Methods in Molecular Biology .seeks to aid scientists in the further development and commercialization of microfluidic diagnostic technologies978-1-4939-6212-9978-1-62703-134-9Series ISSN 1064-3745 Series E-ISSN 1940-6029

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Grace Diabah,Dorothy Pokua Agyepong,Akua Asantewaa Campbelltocols, and key tips on troubleshooting and avoiding known pitfalls..?.Authoritative and practical, .Microfluidic Diagnostics: Methods in Molecular Biology .seeks to aid scientists in the further development and commercialization of microfluidic diagnostic technologies978-1-4939-6212-9978-1-62703-134-9Series ISSN 1064-3745 Series E-ISSN 1940-6029

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Book 2023terested in health and gender (particularly masculinities), as well as scholars in fields such as psychology, media studies, cultural studies, and other humanities and social science disciplines with a focus on discourse.

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,Introduction: Masculinities, Discourse and Men’s Health,cietal expectations of men were found to be more harmful for their health than any ‘biogenetic’ characteristics that might be attributable to them. Fast-forward to the twenty-first century, and the disparities in life expectancy between men and women have maintained (World Health Organization, 2019).

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,Men’s Illness and Suicide: Constructing Context,gh-income countries and is close to 3, while the ratio is more equal in low- and middle-income countries. The only countries where the suicide rate is currently estimated to be higher in women than in men are Bangladesh, China, Lesotho, Morocco, and Myanmar (World Health Organization, 2021; see also: Canetto & Chen, 2020).

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,“5 ways to give your skin a fresh workout”: Semiotized and Mediatized ‘Consumer Masculinity’ in UK e men’s facial skincare market in the UK was worth ￡69.8 million in 2020. The size of the global men’s facial skincare market, and the UK’s prominence within it, necessitates closer critical attention to how male consumers are persuaded to buy into the health claims of these products.