Titlebook: Marketingmanagement; Strategie - Instrume Christian Homburg Textbook 2020Latest edition Der/die Herausgeber bzw. der/die Autor(en), exklusi

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Analyse der strategischen Ausgangssituationternehmens basieren. Diese Analyse ist Gegenstand des vorliegenden Kapitels. Ihre wesentlichen Ziele sind das Erkennen von Gegebenheiten und Ver?nderungen (insbesondere im Umfeld des Unternehmens), die für die Ausrichtung der Marketingstrategie bedeutsam sind, sowie die Identifikation von strategischen Chancen und Risiken.

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ty of the complex in question must be maximized. When a ligand is designed to remove a certain metal ion because it has reached toxic levels, it must be as selective as possible for that metal ion so as not to disturb the metals that are naturally present. However, high thermodynamic stability and s

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Christian Homburgotic liquid crystals. The nonlinear optical effects as well as photoconductivity and the possibility of the formation of Langmuir-Blodgett-films of phthalocyanines and derivatives is discussed at some length. Several practical applications of these unconventional materials are mentioned.

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Christian Homburgent article reviews the developments of the chemistry of corrole and its metal complexes considering the synthetic procedures that can be followed in order to prepare such compounds, their spectroscopic characterization and redox reactivity and demonstrates the peculiar ligand field effect of this m

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Christian Homburgxchange of axial ligands L and L′), organometallic chemistry (a special case of axial coordination chemistry, Sect. 4), and notes on current special chemical topics like electrochemistry, catalysis, supramolecular chemistry, and biological applications..Where possible, the material is compressed in

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and describe the major achievements and developments arising from this international research effort. The contributing authors come from labora- tories throughout Europe and America and represent the many disci- plines characteristic of this research, such as clinical research, pharmacology, tumour biology an978-94-010-4545-2978-94-011-1252-9