| 書(shū)目名稱(chēng) | Marketing for Small B2B Businesses | | 副標(biāo)題 | How Content Creates | | 編輯 | Andrew Schulkind | | 視頻video | http://file.papertrans.cn/625/624407/624407.mp4 | | 概述 | Understand what your prospects want – and don’t want – from you and your marketing.Learn how to build systems and processes that help automate your marketing.Gain the confidence to know when to experi | | 圖書(shū)封面 |  | | 描述 | Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth.?.Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson.??Therefore, having a strong digital presence is the difference between making your prospect’s short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience’s perspective.?.This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business.?Marketing can’t work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. .Marketing for Small B2B Businesses. will dive into the relatio | | 出版日期 | Book 2022 | | 關(guān)鍵詞 | B2B; digital marketing; content marketing; Email marketing for small business; Low-cost small business m | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4842-8741-5 | | isbn_softcover | 978-1-4842-8743-9 | | isbn_ebook | 978-1-4842-8741-5 | | copyright | Andrew Schulkind 2022 |
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