Titlebook: Marketing at the Confluence between Entertainment and Analytics; Proceedings of the 2 Patricia Rossi Conference proceedings 2017 The Editor

Cerumen

Exploring the Role of Brand Equity and R&D as Drivers of Product Innovation and Market Performance:a from 10,282 households for 1945 food brands consisting of 531 retailers, 1124 small- to medium-sized enterprises (SME) and 290 multinational corporation (MNC) brands. Our results show that the product innovation strategy works best for MNC but only partially for SME and retailers, especially for o

Phenothiazines

沉思的魚

National-Regional Diversification Strategy and Export Performance: An Extended Abstract,s. While research on geographic diversification is voluminous, little is known about the simultaneous interplay among national and regional diversification strategies and how their interaction affects performance. This study proposes the export national-regional diversification approach, views it as

LEVY

Cross-Functional Dispersion of Export Marketing Decision-Making and Export Performance: A Study of ities) is a key predictor of business performance, because it provides firms with the ability to effectively respond to changes in business environments. However, research concerning the impact of cross-functional dispersion of influence on . marketing decisions on . performance is lacking. This is

vitreous-humor

Betrayal Intention in International Business Relationships: Temporal and Contractual Moderating Effconceptual model of the factors reducing betrayal intention in exporter-importer (E-I) working relationships and its resulting effect on actual betrayal. Using a random sample of 262 indigenous exporters of manufactured goods based in Greece, we confirm that betrayal intention in their relationships

成份

猛然一拉

偽造

或者發(fā)神韻

albuminuria

How Sharing Meals Influences Nutritional Risk Taking: An Extended Abstract, an estimated 60 % of death worldwide is caused by chronic nutritional diseases (WHO and FAO 2003). Still, a lot of effort has been spent on nutritional education, in accordance with the KABP model (WHO 1990)—knowledge influences attitudes, which affects beliefs and eventually changes practices. Acc