| 書目名稱 | Marketing and Smart Technologies | | 副標(biāo)題 | Proceedings of ICMar | | 編輯 | José Luís Reis,Marc K. Peter,Zorica Bogdanovi? | | 視頻video | http://file.papertrans.cn/625/624399/624399.mp4 | | 概述 | Discusses smart technologies for effective solutions in business and marketing.Presents the outcomes of the ICMarkTech 2021 conference, held during 2 – 4 December 2021.Serves as a reference resource f | | 叢書名稱 | Smart Innovation, Systems and Technologies | | 圖書封面 |  | | 描述 | This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. | | 出版日期 | Conference proceedings 2022 | | 關(guān)鍵詞 | Web Marketing; e-commerce; v-commerce Business Intelligence; Social Media; Marketing Automation; Marketin | | 版次 | 1 | | doi | https://doi.org/10.1007/978-981-16-9272-7 | | isbn_softcover | 978-981-16-9274-1 | | isbn_ebook | 978-981-16-9272-7Series ISSN 2190-3018 Series E-ISSN 2190-3026 | | issn_series | 2190-3018 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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