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Titlebook: Marketing and Smart Technologies; Proceedings of ICMar José Luís Reis,Eduardo Parra López,José Paulo Marq Conference proceedings 2022 The E

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書(shū)目名稱(chēng)Marketing and Smart Technologies
副標(biāo)題Proceedings of ICMar
編輯José Luís Reis,Eduardo Parra López,José Paulo Marq
視頻videohttp://file.papertrans.cn/625/624394/624394.mp4
概述Discusses smart technologies for effective solutions in business and marketing.Presents the outcomes of the ICMarkTech 2021 conference, held during December 2–4, 2021.Serves as a reference resource fo
叢書(shū)名稱(chēng)Smart Innovation, Systems and Technologies
圖書(shū)封面Titlebook: Marketing and Smart Technologies; Proceedings of ICMar José Luís Reis,Eduardo Parra López,José Paulo Marq Conference proceedings 2022 The E
描述This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
出版日期Conference proceedings 2022
關(guān)鍵詞Artificial Intelligence; Virtual and Augmented Reality; Data Mining; Big Data; Marketing Data Science; Ge
版次1
doihttps://doi.org/10.1007/978-981-16-9268-0
isbn_softcover978-981-16-9270-3
isbn_ebook978-981-16-9268-0Series ISSN 2190-3018 Series E-ISSN 2190-3026
issn_series 2190-3018
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor
The information of publication is updating

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