Titlebook: Marketing and Customer Loyalty; The Extra Step Appro Mauro Cavallone Book 2017 Springer International Publishing AG 2017 The Extra Step mar

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https://doi.org/10.1007/978-3-319-51991-3The Extra Step marketing approach; TES marketing model; customer loyalty; offer and competitiveness; cli

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Marketing and Customer Loyalty978-3-319-51991-3Series ISSN 2366-8814 Series E-ISSN 2366-8822

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Book 2017h to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final .extra step. in enhancing the effectiveness of marketing efforts. Readers will find clear description of the pathway from purchase to loyalty and the various means of developing customer loya

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