Titlebook: Marketing and American Consumer Culture; A Cultural Studies A Arthur Asa Berger Book 2016 The Editor(s) (if applicable) and The Author(s) 2

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Marketing the President: Political Marketing,he presidency. Trump used the social media, and Twitter in particular, and other “free media” to gain the attention of Republican voters. It considers some of the deficiencies of the campaigns of other Republicans seeking the nomination, with a focus on Jeb Bush’s campaign. It deals with the importa

acclimate

Marketing to Millennials,nials (also known as Generation Y) are held to be people born between 1980 and 1994 (some say 2000). This is followed by some statistics about the millennial generation, which represents about a quarter of the American population, and material from a Pew Report on Millennials, which provides insight

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CANE

The Technician of Desire,at motivates people, and his notion that motivation research can be used for socially positive functions, such as fighting racism and anti-Semitism. An example of his thinking is shown in a discussion of the different reasons people use cigarette lighters, which are related to their conscious, preco

Abominate

Coda: Marketers and Martians,fferent ways that Americans have developed ways to avoid advertising are explored. It is asserted that human irrationality, irritability, inattentiveness, and invincible ignorance saves Americans from being completely dominated by marketers and advertisers. The matter of marketers helping create new

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