Titlebook: Marketing Tourist Destinations in Emerging Economies; Towards Competitive Ishmael Mensah,Kandappan Balasubramanian,S. Mostaf Book 2022 The

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The Progress of ICT Applications in Destination Marketing in Emerging Economiesrmation and communication technology (ICT) globally. Augmented reality (AR) and virtual reality (VR) have been regarded as effective marketing communication tools that enable customers to dive into an immersive experience by accessing information about various tourism products such as museums, theme

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New Approaches to Market Segmentation, Targeting and Positioning: The Case of Maribojoc, Bohol, Phild return on investment. Segmenting the market geographically and demographically has its limitations. New trends and developments in tourism destination planning call for marketers to have a better understanding of postmodern tourists and their consumption patterns. The emergence of the experience e

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Homecoming Events and Diaspora Tourism Promotion in Emerging Economies: The Case of the Year of Retuket. Among the strategies employed by destinations to attract their diaspora is the staging of homecoming events. This strategy has been employed by Ghana since independence with varied results. However, in 2019, Ghana’s engagement with the African Diaspora was heightened with a year-long series of

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Destination Branding Slogans and their Impact on Tourist Arrivals: The Case of the Philippinesf destination brand slogans on tourist arrivals, using the Philippines as a case study. A historical account of the country’s destination brand slogans from 1973 to 2020 is presented. Also, the effectiveness of the brand slogans is examined by looking at tourist arrivals during the years each slogan

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Opportunities and Challenges of Globalisation for ASEAN Destinations Through the One Belt One Road Iy of goods, humans, and capital. China has made a new initiative using the concept of ‘Globalisation’ under the name ‘New Economic Belt of the Silk Road’ and the ‘21st Century Maritime Silk Road’ popularly known as the ‘One Belt One Road’ (BRI) initiative. This initiative, which covers 65 countries,

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Marketing Emerging Tourist Destinations During Crisis and Pandemicsnd to have a debilitating effect on tourist destinations. The sense of insecurity that these crises generate discourages travel to the destination, thereby resulting in decline in tourist arrivals, loss of revenue, and general decline in tourism business activities. Though tourist destinations usual

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eifenden Einflu? auf die Handlungsorientierungen und das Selbstverst?ndnis ihrer Mitglieder hat. Dieser Konsens scheint rasch aufgebraucht, wenn es um die Bestimmung dessen geht, welche Effekte der universit?ren Ausbildung zugeschrieben werden k?nnen.. Die Diskussion bewegte sich hier lange Zeit in

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