Titlebook: Marketing Solutions to the Challenges of a VUCA Environment; Proceedings of the 2 Anna Zarkada Conference proceedings 2024 The Editor(s) (i

extinguish

Abnormal

Intercept

CLASP

(Re)Defining Airport Experience: A New Framework Propositionerlying behaviors. We examine how feelings influence overall satisfaction, airport revisit?intentions, and the likelihood of favorable word-of-mouth. Emphasis is placed on previously underexplored concepts that impact travelers’ experiences with a particular focus on sense of place, environmental re

大洪水

Exploring the Link Between the Filipino , Mindset and Online Retail Therapyy—a widely recognized phenomenon—demonstrates the intricate relationship between emotion and shopping. This chapter delves into online retail therapy, where a simple tap or click of a button can uplift moods and redefine the shopping experience. At its core, this chapter unravels the threads of self

OGLE

charisma

Co-creating Sustainable Buying Behavior Among Generation Z Consumers: The Role of Earned Mediasustainable attitudes, practices, and behaviors is evident. Thus, there is a pressing need for businesses and people to care about sustainability. Businesses that embrace sustainability and set up sustainable business practices will reap its many benefits, one of which is that it enhances the well-b

低位的人或事

The Metaverse in an Era of Volatility, Uncertainty, Complexity, and Ambiguity (VUCA)chapter explores strategies for thriving in such an environment, emphasizing the importance but also the need for organizations to advance ahead of competitors rather than merely keeping up. Innovation is highlighted as a key means of gaining competitive advantage and driving transformative change.

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