Titlebook: Marketing Revealed; Challenging the Myth Willem Burgers Book 2008 Palgrave Macmillan, a division of Macmillan Publishers Limited 2008 Adver

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使迷惑

New Thoughts on Market Segmentation,fying markets and market segments. Earlier I argued that marketing’s job is to create great customers. Here I apply this idea to the question of segmentation. In particular, I suggest that we should decide first who should be our customers in order for us to prosper tomorrow. Then we figure out what

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敲詐

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Outside Your Company,omfortable on the inside. I also point to the strange fact that companies seem to be least interested in those ideas that cost little or nothing to implement, or that actually save money, but that have significant positive impact on sales, profits, and customer satisfaction. I offer my own theory on