Titlebook: Marketing Renewable Energy; Concepts, Business M Carsten Herbes,Christian Friege Book 2017 Springer International Publishing AG 2017 Consum

縮短

Some Basic Concepts for Marketing Renewable Energy as well as the aims of the consumers of renewable energy, a marketing mix for green energy is developed. Policies on the product, pricing, distribution, and communication are analyzed in detail and presented with a particular focus on the specifics of regenerative energy.

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得體

Book 2017sy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries..

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Global Markets and Trends for Renewablesture. Against this backdrop the following chapter aims to give an overview of the current usage of RE—worldwide, in the EU, North America, Asia, and the rest of the world. Furthermore, an outlook on the potential development of the different RE technologies up to 2020 is given.

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Consumer Preferences for Renewable Energystyles. This chapter is concerned with the concept of consumer preferences for renewable energy (RE) and provides an overview of the empirical literature on the matter. The chapter begins with a general discussion of the concept of preferences. It shows what assumption and preconditions must be acce

間諜活動

Direct Selling of Renewable Energy Productselement of multichannel distribution. Both product criteria (necessity of explanation, emotionality) and the business model (viability for sales commissions, win–win–win constellation) play a role in the choice of distribution model. Door-to-door selling, a very common classic sales technique, will

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