Titlebook: Marketing New Industrial Products; Michael J. Baker Textbook 1975Latest edition Macmillan Publishers Limited 1975 business.management.mark

condone

Factors Influencing the Adoption of New Products,In the preceding chapters it was established that:

昏迷狀態(tài)

The Influence of Organisational Structure on Willingness to Innovate,In Chapter 4 a conceptual framework was developed which stipulates that adoption of an innovation is a function of the prospective user’s perception and interpretation of the economic advantage claimed for that innovation.

角斗士

使苦惱

defenses

Innovation: Its Nature and Significance,lso reveals that change due to technological innovation exhibits all the characteristics of an exponential growth curve with the implication that we may anticipate that changes in the final quarter of this century will be of equal magnitude to those which have occurred between 1925 and 1975.

翻動

A Model of the New Product Adoption Process,tion, it is far removed from the complex reality. Accordingly the purpose of this chapter is to synthesise the earlier material in the formulation of a conceptual framework which, in turn, may be used to develop a series of operational hypotheses.

Muffle

Strategies for Launching New Products,rom this literature review, combined with and modified by the results of the field study, are suggestive of some useful decision rules for management concerned with launching new industrial products in the market place.

abreast

Applying the Product Life Cycle Concept,cessful products do have a life cycle similar to that depicted in the stylised PLC model. If it is accepted that the model reflects real-world behaviour it still remains to establish what use can be made of this information.

陳腐的人

metropolitan

7樓