| 書目名稱 | Marketing Intelligent Systems Using Soft Computing | | 副標(biāo)題 | Managerial and Resea | | 編輯 | Jorge Casillas,Francisco J. Martínez-López | | 視頻video | http://file.papertrans.cn/625/624357/624357.mp4 | | 概述 | Develops and applies intelligent systems based on Soft Computing methods for marketing.State-of-the-Art book.Written by leading experts | | 叢書名稱 | Studies in Fuzziness and Soft Computing | | 圖書封面 |  | | 描述 | Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/ | | 出版日期 | Book 2010 | | 關(guān)鍵詞 | Database Marketing; Marketing; Point of Sale; Sales; algorithms; communication; databases | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-642-15606-9 | | isbn_softcover | 978-3-642-26525-9 | | isbn_ebook | 978-3-642-15606-9Series ISSN 1434-9922 Series E-ISSN 1860-0808 | | issn_series | 1434-9922 | | copyright | Springer-Verlag Berlin Heidelberg 2010 |
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