Titlebook: Marketing Identities Through Language; English and Global I Elizabeth Martin Book 2006 Palgrave Macmillan, a division of Macmillan Publishe

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French Resistance to English,n detail (such as the required equally ‘legible, audible and intelligible’ French translations for foreign languages used in slogans and dialogue), along with the general public’s attitudes towards English. Reactions from members of the French advertising industry to this legislation as reported dur

Dorsal-Kyphosis

important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.978-1-349-52600-0978-0-230-51190-3

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Introduction,dvertisers’ choice of visual and textual components when targeting French consumers. Emerging from this analysis is a consumer for whom both local and global identities are continually reinforced through advertising discourse. Through language and imagery, advertisers create a panoply of border-cros

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Linguistic Analyses of Advertising,of language. It therefore takes into account the sociocultural setting in which the communication occurs, the interlocutors involved, the intended message of the communication, the genre of discourse, and other sociolinguistic parameters. Indeed, a creative team’s decisions regarding the verbal and

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Seducing the French with Americana,, we will begin this discussion with an overview of French perceptions of the US, moving from imported cultural traditions (such as Halloween) and Americans who are well known in France (including film makers, movie stars, and politicians) to America’s reputation as a global superpower and the repre

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