Titlebook: Marketing Financial Services; Arthur Meidan Textbook 1996Latest edition Arthur Meidan 1996 banking.insurance.marketing

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Customer Behaviour and Market Segmentation,The success of a financial institution to a very large extent depends on its ability to evaluate new market opportunities, capture customers from other financial institutions and improve the effectiveness of its marketing strategy. Very often, reliable analysis of consumer behaviour is an essential input for these purposes.

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Branch Administration,Branch administration is an area of major concern for financial services, since any failure at branch level could affect the marketing concerns of the entire financial institution.

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https://doi.org/10.1007/978-1-349-24475-1banking; insurance; marketing

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Textbook 1996Latest editionvices. The text is unique in its separate presentation of marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels.A special feature of the book is the treatment of implementation via about seventy specially designed ‘exhibit

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Marketing Planning, Administration and Control,tions such as the following: What type(s) of customer does the financial organisation want? In what direction is the firm going? How many new employees will be required to service new branches, new services, new customers? What will be the most profitable products, services, branches, customers, activities, markets and so on?

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