| 書(shū)目名稱 | Marketing Communications in Emerging Economies, Volume I | | 副標(biāo)題 | Foundational and Con | | 編輯 | Thomas Anning-Dorson,Robert E. Hinson,Meenakshi Gu | | 視頻video | http://file.papertrans.cn/625/624338/624338.mp4 | | 概述 | Provides conceptual and empirical perspectives into Integrated Marketing Communications with focus on emerging economies.Offers a detailed understanding of the interface between branding, culture and | | 叢書(shū)名稱 | Palgrave Studies of Marketing in Emerging Economies | | 圖書(shū)封面 |  | | 描述 | .The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. ?Offering a distinctive meaning and importance to both the practice and the theory of marketing communications in emerging economies, this collection introduces the foundational issues of marketing communications as well as the broader marketing communication environment and how they impact on communication strategy development and implementation. With contributors from diverse disciplines, the book establishes the importance of linking customer value creation, national culture and the management process with the marketing communications strategy. It highlights the critical role of research, the changing trends in marketing communication in the digital age and the communication opportunities for small and large brands. This book is a useful tool for orporate executives, educators, students, policymakers and businesses on marketing communication in emerging markets.?. | | 出版日期 | Book 2021 | | 關(guān)鍵詞 | marketing mix; developing countries; international marketing; social media; communications | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-81329-1 | | isbn_softcover | 978-3-030-81331-4 | | isbn_ebook | 978-3-030-81329-1Series ISSN 2730-5554 Series E-ISSN 2730-5562 | | issn_series | 2730-5554 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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書(shū)目名稱Marketing Communications in Emerging Economies, Volume I影響因子(影響力)
書(shū)目名稱Marketing Communications in Emerging Economies, Volume I影響因子(影響力)學(xué)科排名
書(shū)目名稱Marketing Communications in Emerging Economies, Volume I網(wǎng)絡(luò)公開(kāi)度
書(shū)目名稱Marketing Communications in Emerging Economies, Volume I網(wǎng)絡(luò)公開(kāi)度學(xué)科排名
書(shū)目名稱Marketing Communications in Emerging Economies, Volume I被引頻次
書(shū)目名稱Marketing Communications in Emerging Economies, Volume I被引頻次學(xué)科排名
書(shū)目名稱Marketing Communications in Emerging Economies, Volume I年度引用
書(shū)目名稱Marketing Communications in Emerging Economies, Volume I年度引用學(xué)科排名
書(shū)目名稱Marketing Communications in Emerging Economies, Volume I讀者反饋
書(shū)目名稱Marketing Communications in Emerging Economies, Volume I讀者反饋學(xué)科排名
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