Titlebook: Marketing; Theory and Practice Michael J. Baker Textbook 1976Latest edition Macmillan Publishers Limited 1976 business.management.marketing

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百科全書

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結(jié)束

Towards a Theory of Consumer Behaviour area, followed by a consideration of the current search for a general framework for analysis of consumer actions, based upon concepts and models borrowed from a variety of source disciplines. An exposition of the major comprehensive models which have now been constructed completes the outline of th

Certainty

Communication Theory and Marketingtive persuasive communications which will successfully accomplish some marketing objective. Unfortunately two of the major problems of marketing management have been to determine which persuasive communications will be most effective, in advance of use, and to measure to what extent the persuasive c