Titlebook: Marketing; Robert G. I. Maxwell Textbook 1989Latest edition Robert G. I. Maxwell 1989 business.environment.marketing.Promotion.strategy

來這真柔軟

What is a Product?If the title of this chapter, ‘What is a Product?’, may appear to you as being too obvious, I hope that by the end of your reading the next few sections you will have changed your opinion. The answer to the question is by no means obvious, as we shall see together.

ENDOW

Ondines-curse

The Personal TouchWe are now ready to approach the second major part of the ‘promotion mix’, which was introduced at the beginning of the last chapter as:

temperate

Extort

Robert G. I. Maxwell 1989

Stagger

動作謎

孤僻

What Do We Know?cause the approach I am going to take relates research very much to the mix. By dealing with that part of marketing first you are now familiar with its main ingredients. Therefore the sections which we have already covered are going to act as an agenda (almost) for this chapter.

反感

Putting it all Togetherleads us at once to ask the question, can these complexities be reduced to manageable proportions so that a student can handle them? There is no easy answer. The past usually can, simply because it has become fact and nothing can be done to change it. But as we saw in the last chapter the future is rather different — uncertain, to say the least.

止痛藥

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