Titlebook: Market-Driving Behavior in Emerging Firms; A Study on Market-Dr Jesko-Philipp Neuenburg Book 2010 Gabler Verlag | Springer Fachmedien Wiesb

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Conceptualization of market-driving behavior in emerging firms,date. The starting point for this effort is the current understanding of market-driving behavior in established companies as has been described in Chapter 2.3. In the following section some connections between market-driving behavior and emerging firms that can be found in the extant literature will

禁止,切斷

Measurement of market-driving behavior in emerging firms,ire which is used in the empirical study that forms part of this thesis. It begins with a brief literature review on the existing approaches to measuring market-driving behavior. Subsequently the survey instrument for this thesis is elaborated following the process Churchill (1979) suggested for the

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Additive

Discussion,lts (Chapter 6.1), draw conclusions about the effects of market-driving behavior, explain implications for practitioners as well as researchers (Chapters 6.2 and 6.3), highlight limitations of the presented study and provide guidelines for future research on the subject (Chapter 6.4).

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Empirical study of market-driving behavior in emerging technology firms,discussed in Chapter 2 these companies possess unique characteristics, liabilities and strengths which make them particularly worthwhile objects for the study of market-driving behavior. Their dynamism, innovativeness and entrepreneurial character should provide the preconditions for acting in a market-driving way.

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2627-2547 Jaworski as well as Narver and Slater. These authors managed to define and operationalize the concept of market orientation in different ways and also empirically confirmed a positive performance impact of a company’s market orientation. Likewise it could be shown that for emerging firms market ori