Titlebook: Market Response Models: Econometric and Time Series Analysis; Dominique M. Hanssens,Leonard J. Parsons,Randall L Book 1990 Kluwer Academic

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Sales and Market Share Response Modelsting managers must have some ideas about how their actions will influence sales and profits. Usually these ideas concerning the link between apparent causes (marketing decision variables, the actions of competitors, and certain environmental factors) and measurable market responses (sales or market

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ETS in Marketing Science and Practiceting behavior. These relations, in turn, provide the mechanism for making decision models useful tools for marketing planning and forecasting. Most of this book has been concerned with how this can be done. In this chapter, we look at three questions that bear on the . of this work: (1) How is knowl

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